THE FOUR THINGS I TELL MY PATIENTS

1. Most brightening ingredients fade existing pigment only. They don’t prevent new pigment forming. The cycle continues.

2. Sun isn’t the only trigger. Inflammation, a spot, a scratch, even a reaction can switch pigment cells on.

3. Heat is a trigger too. Hot showers, cooking, hairdryers, hot yoga. Independent of UV.

4. Pigment has memory. Once triggered, it responds faster and more aggressively. That’s why the same areas return.